Michael Fox
June 9, 1961
12:15 AM
Edmonton, Canada
August 1, 2000 - September 1, 2000
Your Business Forecast begins on the following page. If the
time
period for an interpretation is, for example, given as "Apr 1,
1997 (Feb 15, 1997 to May 15, 1997)", then it starts in
mid-February, reaches greatest intensity around April 1, and
ends in mid-May. The first date listed is the time when the
influence has reached maximum strength; we can call this date
the "peak date". The influence starts on the beginning date,
gradually increases in strength until the peak date is reached,
and then it gradually fades out until the ending date is
reached.
You may also notice that the same interpretation shows up
periodically during the year; this is not unusual. To eliminate
redundant interpretations, you may be informed that the
astrological influence also occured earlier and that you should
refer back to the previous occurrence of this interpretation.
At the top right margin after the dates, the abbreviated names
of the aspects and the two factors involved are given. For
example, "Jup Sqr MC" means that during the given dates
"transiting Jupiter" is squaring your "natal Midheaven". That
is
to say, the first factor that appears is always the transiting
planet (present position of the planet in the zodiac), while
the
second component of the pair is "natal", or the position it was
in the zodiac at your birth. Also, the Midheaven (MC) is the
apex or beginning of the 10th house.
At the beginning of each interpretation the complete name of
the
aspect and the two factors involved are given in capitalized
letters. As before, the first planet is in "transit" while the
Midheaven is "natal". Below it, the INTENSITY of the aspect is
indicated in a scale from 1 to 10. That is to say, an aspect
with an influence of 1 is very weak and may not even be
noticed.
On the other hand, an influence of 10 is very powerful. We can
consider aspects with an intensity of 8, 9 or 10 VERY STRONG, 6
or 7 STRONG, 4 or 5 AVERAGE, DECREASING at 2 or 3 and VERY WEAK
at 0 or 1.
This report outlines the aspects between the transiting planets
on one hand, and the apex or beginning of the 10th house in the
natal chart on the other. Traditionally, besides the ten
astrological planets (Sun, Moon, Mercury, Venus, Mars, Jupiter,
Saturn, Uranus, Neptune and Pluto), two points in the chart are
considered very important. The first is the Ascendant or
beginning of the 1st house, related to the personality and
appearance of the individual. The second is the Midheaven or
apex of the 10th house, connected with the materialization of
goals and initiatives, as well as professional success and
social recognition. The Midheaven represents the aims or goals
and the desire for concrete action. Therefore, the astrological
aspects that affect the Midheaven are important in choosing the
right time to start a business, commercial or professional
initiative.
First, this report is based on the birth date of the owner,
founder, or major associate of the business in question. In
case
there is more than one relevant associate, it is advisable to
consult the Business Forecast for the second associate as well.
Second, to obtain this report, the party should provide an
approximate time for the business to be opened. The report then
will give relevant dates for the most advantageous and least
desirable time to proceed with it. In case there is more than
one owner, it would be ideal to locate a date in both forecasts
that may have positive aspects or, at least, that neither have
disharmonious aspects.
But one might question the date one must consider. Does it
constitute the date the corporation was formed, the day on
which
the license was obtained, the day the premises were rented, or
the moment in which the toast was made? The answer is very
simple. The date of astrological validity is the one on which
the business started to serve the public. This is the real
"birth" of the business, while everything else constitutes the
period of "gestation" of that enterprise.
As a rule, it can be said that the best time for opening a
business, in order of strongest to weakest influence, is the
following (a higher intensity indicates greater influence):
Existence of a TRINE (strong harmonious aspect) between a
planet
and the Midheaven; Existence of a CONJUNCTION (neutral aspect)
between a beneficial planet and the Midheaven (only Jupiter
conjunct MC can be considered here); Existence of a SEXTILE
(mild harmonious aspect) between a planet and the Midheaven;
Existence of a CONJUNCTION (neutral aspect) between a planet
(except Jupiter) and the Midheaven.
On the other hand, the most problematic dates for founding a
business, in order of strongest to weakest influence, are the
following: Existence of a SQUARE (strong disharmonious aspect)
between a planet and the Midheaven; Existence of an OPPOSITION
(mild disharmonious aspect) between a planet and the Midheaven.
In any case, as this is not a report of determination but only
orientation, the explanations of the "squares" and
"oppositions"
give advice and practical solutions for the businesses that may
have started during some of these dates. This is especially
useful for those that already have opened their business and
read this report to find out what astrological aspects were in
effect at the time they started their business. In case of
harmonious aspects (trines and sextiles) suggestions are also
given on how to obtain the maximum benefits of that
astrological
influence.
Lastly, it can be said that the "peak dates" possess the purest
influence. It is recommended to make use of the harmonious peak
dates, if possible. Thus, the mixture of influences is avoided
in case there is more than one aspect during given days.
Tropical/Placidus NATAL CHART
Calculated for time zone 0 hours
Natal positions:
Sun=18GE12 Moon= 1TA27 Merc= 9CN21 Ven= 2TA58
Mars=18LE37
Jup= 6AQ49 Sat=29CP07 Ura=22LE23 Nep= 8SC58 Plu=
5VI40
Asc=18AQ37 MC=14SA03
PLANET-TO-PLANET SELECTIONS
Natal: Sun Moon Merc Ven Mars Jup Sat Ura Nep Plu Asc MC
Transiting: Sun Merc Ven Mars Jup Sat Ura Nep Plu
ASPECT ORB
ASPECT ORB
Conj ( 0 deg 00 min) 1 deg 00 min Oppos (180 deg 00 min) 1
deg 00 min
Sqr ( 90 deg 00 min) 1 deg 00 min Trine (120 deg 00 min) 1
deg 00 min
Sxtil ( 60 deg 00 min) 1 deg 00 min
Aug 6, 2000 5 AM(Aug 5, 2000 to Aug 7, 2000) Sun Trine
MC
SUN TRINE MC
INTENSITY: 2
The Sun is the symbol of the day and of light, and a business
or
commercial activity started on this day is especially able to
be
developed in relation to the public. That is to say, a business
born during these days will have a special magnetism for people
who observe it from its beginning, since they will detect the
clarity and luminosity of the establishment, where everything
is
put up front. One of the strong points of this business is
going
to be maintaining its prices, always being direct and honest,
and dealing with very exclusive clients. Clients will
appreciate
this sincerity and, because of this, will be especially
faithful. If you continue this golden rule and at all cost
avoid
dishonesty, unclear points, deceptive sales, or concealing
certain defects of the product from the clients, then you will
obtain maxima results.
One also must take into account that the Sun represents the
creation, the creativity, the sublimation of energies and to a
certain degree art, which makes this a very auspicious time to
begin an activity or investment in one where aesthetics, force,
energy and vitality of the idea will be central elements.
If you think of opening a business during these dates, above
all
there will be personal assurance that your products truly are
the best, that they are leaders in the market and present a
higher quality than average. Therefore, besides the first
characteristic - sincerity of sales - we come to the second
essential key of this business: the quality and nobility of the
environment. It is not necessary to adorn your business with
overly expensive decorations. Take under consideration that for
the client the environment of the local or the decorative
elements are not as important as the quality of the purchase.
To
be successful with your business it is essential to be able "to
support" those characteristics that the Sun in harmonious
position represents. For example, choose those things that
offer
a greater guarantee and procure to market products of quality
and recognized prestige. This is not so much a large business
or
one in which basically inexpensive things are prevailing. On
the
contrary, the most advantageous and right approach for an
establishment opened during this time is to encourage
distinction, confidence in the product and the best of the
materials that are used.
As third fundamental element could be mentioned the dynamic
force that is going to be in the life of your business. It
consists of extroversion, sociableness and an impeccable image.
You as well as your personnel should emphasize the need to
encourage the prestige of the business. To attain this, the
dealings with clients have to be confident, noble, respectful
and at the same time warm. In other words, the image, presence
and dignity in dealing with the clients will be fundamental,
since only this will be able to generate a competent
environment
and selling relationship. It will be conscientious and makes
your personnel aware of the importance that involves the act of
purchasing or selling, which product or service it will be, or
the idea that is tried. See it as an energy exchange, as a
subtle commitment to the person with whom you exchange your
forces and to a certain degree your will. Always let the
clients
be fully aware of their decision and help in a professional way
to establish the right approach, application and use of their
purchases. An erudite manner, expansive, well informed and
optimistic in dealing with people is what allows you to reach
that so essential factor called reputation. Furthermore, never
hire personnel that, by apparently being less expensive, in
reality may not have a real vocation or individual sense of the
work they do. If they transmit discouragement, lack of
conviction, insecurity and apathy, it could certainly diminish
the halo of self-confidence that was considered as fundamental.
Briefly, this is a good time to begin any commercial activity
where the possibility of becoming a leader exists. Not
necessarily a leader in sales, but in quality, service,
personal
dealings and giving attention to the clientele.
For example, it is a time suited to open a business that has
contact with the public, such as the government, the town hall
or the like. Also, the premises have to be as visible as they
can be, and if this is not possible, social contacts will be
very important, since they will open doors to the business.
Aug 22, 2000 10 PM(Aug 21, 2000 to Aug 24, 2000)Mars Trine
MC
MARS TRINE MC
INTENSITY: 3
A business opened during these dates is labeled with great
dynamism and capacity to struggle. Neither the owners, nor the
agents, or the personnel are intimidated by unfavorable
circumstances. Because of the existing assertiveness and
ability
to respond, difficulties are surpassed quickly and generally
lead to success. These spontaneous decisions have nothing to do
with lack of discipline or doing things haphazardly. To the
contrary, this business is characterized by following a very
clear and defined path with very specific objectives outlined
beforehand. There is the ability to make decisions on the spur
of the moment, but without losing sight of the reference or
goal
that is very clear in the forefront.
It is well known that competition is tough and that the price
is
dictated by the demand of the public or society. To penetrate
the complex interest, trends and preferences of the public, it
is essential to develop a personal stamp and a very defined
line
in the industrial or commercial activities or services that are
being offered. This is called efficiency, going directly to the
point, or simply giving practical solutions to the problems and
needs of the clients. A business opened or started during these
dates is going to have all of these qualities. Passiveness or a
tendency to conform will never exist, and indecision has no
meaning in this business.
The force of this business lies in its capacity to struggle,
which never should be understood as aggressiveness, but more as
competitiveness. Wanting to be a leader by your own merits and
standing out from others is no sin. To the contrary, the one
who
takes the initiative is the one who gains. In that way the
clients observe that the personnel and managers of the business
are trying their best to satisfy their needs, always procuring
that it will be in the most rapid and direct way possible. Many
clients probably patronize this establishment because at others
they find too many arrears, certain incompetence or lack of
definition. On the other hand, in your company they find quick
solutions and immediate service. Everyone gains when the
relationship with clients is direct, exonerating, energetic,
professional and very clear with respect to commitments. In
this
connection, it is very important that the client always
understands the terms of the negotiation, that is to say, what
to expect of the product or service as well as the company,
including the quality, price, guarantee on parts or maintenance
requirements, etc. If from the beginning the seller clearly
outlines the characteristics, conditions, advantages and
disadvantages of the product to the clients, mutual confidence
is earned.
Simultaneously, the client always appreciates knowing that the
person who is going to provide a product or service is honest,
trustworthy and enthusiastic about the excellence and quality
of
things he/she is trying to market. Obviously, if the client
observes a degree of insecurity in the seller, it is very
probable that he will turn around and is gone. However, if the
seller of the product in question is transmitting confidence,
security and enthusiasm, there is a much better chance that a
spark will emerge that will motivate the buyer to decide on the
acquisition of the goods or service. The clients also
appreciate
fast service on items requested that are momentarily out of
stock. Though it may seem strange, many times the seller may
unconsciously generate problems or obstacles for himself or his
client. This, however, will absolutely not occur in this
business, since the owners as well as managers and the
personnel
have a very clear idea of what they want and how to
communicate,
therefore there is no dubiousness or greater complications.
Your
philosophy is to make everything easy so that the buyer can
easily make up his mind.
Finally, one must mention as key factor of this business its
ease at the time of assuming risks. That is to say, the
mechanism of the entire business as formed by the owners,
managers and personnel will not resent it when it becomes
necessary to accelerate the pace of activity, even when
attempting to initiate an expansion that involves a certain
risk. To the contrary, the new goals, and putting them ahead of
other objectives, turn out to be a stimulus for the group of
people that participate in the project. Therefore, motivation
is
fundamental here. In other words, everyone on the payroll
should
be advanced in direct relationship to their contributions, for
their effort in favor of the business and their ability to
resolve the daily problems