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Sample Report for
Business Forecast

This sample is for 1 month

           
                                      Michael Fox
           
                                     June 9, 1961
                                       12:15 AM
                                   Edmonton, Canada
           
                          August 1, 2000 - September 1, 2000
           
           
           Your Business Forecast begins on the following page. If the time
           period for an interpretation is, for example, given as "Apr 1,
           1997 (Feb 15, 1997 to May 15, 1997)", then it starts in
           mid-February, reaches greatest intensity around April 1, and
           ends in mid-May. The first date listed is the time when the
           influence has reached maximum strength; we can call this date
           the "peak date". The influence starts on the beginning date,
           gradually increases in strength until the peak date is reached,
           and then it gradually fades out until the ending date is
           reached.
           
           You may also notice that the same interpretation shows up
           periodically during the year; this is not unusual. To eliminate
           redundant interpretations, you may be informed that the
           astrological influence also occured earlier and that you should
           refer back to the previous occurrence of this interpretation.
           
           At the top right margin after the dates, the abbreviated names
           of the aspects and the two factors involved are given. For
           example, "Jup Sqr MC" means that during the given dates
           "transiting Jupiter" is squaring your "natal Midheaven". That is
           to say, the first factor that appears is always the transiting
           planet (present position of the planet in the zodiac), while the
           second component of the pair is "natal", or the position it was
           in the zodiac at your birth. Also, the Midheaven (MC) is the
           apex or beginning of the 10th house.
           
           At the beginning of each interpretation the complete name of the
           aspect and the two factors involved are given in capitalized
           letters. As before, the first planet is in "transit" while the
           Midheaven is "natal". Below it, the INTENSITY of the aspect is
           indicated in a scale from 1 to 10. That is to say, an aspect
           with an influence of 1 is very weak and may not even be noticed.
           On the other hand, an influence of 10 is very powerful. We can
           consider aspects with an intensity of 8, 9 or 10 VERY STRONG, 6
           or 7 STRONG, 4 or 5 AVERAGE, DECREASING at 2 or 3 and VERY WEAK
           at 0 or 1.
           
           This report outlines the aspects between the transiting planets
           on one hand, and the apex or beginning of the 10th house in the
           natal chart on the other. Traditionally, besides the ten
           astrological planets (Sun, Moon, Mercury, Venus, Mars, Jupiter,
           Saturn, Uranus, Neptune and Pluto), two points in the chart are
           considered very important. The first is the Ascendant or
           beginning of the 1st house, related to the personality and
           appearance of the individual. The second is the Midheaven or
           apex of the 10th house, connected with the materialization of
           goals and initiatives, as well as professional success and
           social recognition. The Midheaven represents the aims or goals
           and the desire for concrete action. Therefore, the astrological
           aspects that affect the Midheaven are important in choosing the
           right time to start a business, commercial or professional
           initiative.
           
           
           First, this report is based on the birth date of the owner,
           founder, or major associate of the business in question. In case
           there is more than one relevant associate, it is advisable to
           consult the Business Forecast for the second associate as well.
           
           Second, to obtain this report, the party should provide an
           approximate time for the business to be opened. The report then
           will give relevant dates for the most advantageous and least
           desirable time to proceed with it. In case there is more than
           one owner, it would be ideal to locate a date in both forecasts
           that may have positive aspects or, at least, that neither have
           disharmonious aspects.
           
           But one might question the date one must consider. Does it
           constitute the date the corporation was formed, the day on which
           the license was obtained, the day the premises were rented, or
           the moment in which the toast was made? The answer is very
           simple. The date of astrological validity is the one on which
           the business started to serve the public. This is the real
           "birth" of the business, while everything else constitutes the
           period of "gestation" of that enterprise.
           
           As a rule, it can be said that the best time for opening a
           business, in order of strongest to weakest influence, is the
           following (a higher intensity indicates greater influence):
           Existence of a TRINE (strong harmonious aspect) between a planet
           and the Midheaven; Existence of a CONJUNCTION (neutral aspect)
           between a beneficial planet and the Midheaven (only Jupiter
           conjunct MC can be considered here); Existence of a SEXTILE
           (mild harmonious aspect) between a planet and the Midheaven;
           Existence of a CONJUNCTION (neutral aspect) between a planet
           (except Jupiter) and the Midheaven.
           
           On the other hand, the most problematic dates for founding a
           business, in order of strongest to weakest influence, are the
           following: Existence of a SQUARE (strong disharmonious aspect)
           between a planet and the Midheaven;  Existence of an OPPOSITION
           (mild disharmonious aspect) between a planet and the Midheaven.
           
           In any case, as this is not a report of determination but only
           orientation, the explanations of the "squares" and "oppositions"
           give advice and practical solutions for the businesses that may
           have started during some of these dates. This is especially
           useful for those that already have opened their business and
           read this report to find out what astrological aspects were in
           effect at the time they started their business. In case of
           harmonious aspects (trines and sextiles) suggestions are also
           given on how to obtain the maximum benefits of that astrological
           influence.
           
           Lastly, it can be said that the "peak dates" possess the purest
           influence. It is recommended to make use of the harmonious peak
           
           dates, if possible. Thus, the mixture of influences is avoided
           in case there is more than one aspect during given days.
           
           Tropical/Placidus   NATAL CHART
           
           Calculated for time zone 0 hours
           
           Natal positions:
           Sun=18GE12   Moon= 1TA27   Merc= 9CN21    Ven= 2TA58   Mars=18LE37
           Jup= 6AQ49    Sat=29CP07    Ura=22LE23    Nep= 8SC58    Plu= 5VI40
           Asc=18AQ37     MC=14SA03
           
           PLANET-TO-PLANET SELECTIONS
           Natal: Sun Moon Merc Ven Mars Jup Sat Ura Nep Plu Asc MC
           Transiting: Sun Merc Ven Mars Jup Sat Ura Nep Plu
                       ASPECT          ORB                 ASPECT          ORB
           Conj  (  0 deg 00 min) 1 deg 00 min Oppos (180 deg 00 min) 1 deg 00 min
           Sqr   ( 90 deg 00 min) 1 deg 00 min Trine (120 deg 00 min) 1 deg 00 min
           Sxtil ( 60 deg 00 min) 1 deg 00 min
           
           Aug 6, 2000      5 AM(Aug 5, 2000 to Aug 7, 2000)   Sun Trine MC
           
           SUN TRINE MC
           
           INTENSITY:  2
           
           The Sun is the symbol of the day and of light, and a business or
           commercial activity started on this day is especially able to be
           developed in relation to the public. That is to say, a business
           born during these days will have a special magnetism for people
           who observe it from its beginning, since they will detect the
           clarity and luminosity of the establishment, where everything is
           put up front. One of the strong points of this business is going
           to be maintaining its prices, always being direct and honest,
           and dealing with very exclusive clients. Clients will appreciate
           this sincerity and, because of this, will be especially
           faithful. If you continue this golden rule and at all cost avoid
           dishonesty, unclear points, deceptive sales, or concealing
           certain defects of the product from the clients, then you will
           obtain maxima results.
           
           One also must take into account that the Sun represents the
           creation, the creativity, the sublimation of energies and to a
           certain degree art, which makes this a very auspicious time to
           begin an activity or investment in one where aesthetics, force,
           energy and vitality of the idea will be central elements.
           
           If you think of opening a business during these dates, above all
           there will be personal assurance that your products truly are
           the best, that they are leaders in the market and present a
           higher quality than average. Therefore, besides the first
           characteristic - sincerity of sales -  we come to the second
           essential key of this business: the quality and nobility of the
           environment. It is not necessary to adorn your business with
           overly expensive decorations. Take under consideration that for
           the client the environment of the local or the decorative
           elements are not as important as the quality of the purchase. To
           be successful with your business it is essential to be able "to
           support" those characteristics that the Sun in harmonious
           position represents. For example, choose those things that offer
           a greater guarantee and procure to market products of quality
           and recognized prestige. This is not so much a large business or
           one in which basically inexpensive things are prevailing. On the
           contrary, the most advantageous and right approach for an
           establishment opened during this time is to encourage
           distinction, confidence in the product and the best of the
           materials that are used.
           
           As third fundamental element could be mentioned the dynamic
           force that is going to be in the life of your business. It
           consists of extroversion, sociableness and an impeccable image.
           You as well as your personnel should emphasize the need to
           encourage the prestige of the business. To attain this, the
           
           dealings with clients have to be confident, noble, respectful
           and at the same time warm. In other words, the image, presence
           and dignity in dealing with the clients will be fundamental,
           since only this will be able to generate a competent environment
           and selling relationship. It will be conscientious and makes
           your personnel aware of the importance that involves the act of
           purchasing or selling, which product or service it will be, or
           the idea that is tried. See it as an energy exchange, as a
           subtle commitment to the person with whom you exchange your
           forces and to a certain degree your will. Always let the clients
           be fully aware of their decision and help in a professional way
           to establish the right approach, application and use of their
           purchases. An erudite manner, expansive, well informed and
           optimistic in dealing with people is what allows you to reach
           that so essential factor called reputation. Furthermore, never
           hire personnel that, by apparently being less expensive, in
           reality may not have a real vocation or individual sense of the
           work they do. If they transmit discouragement, lack of
           conviction, insecurity and apathy, it could certainly diminish
           the halo of self-confidence that was considered as fundamental.
           
           Briefly, this is a good time to begin any commercial activity
           where the possibility of becoming a leader exists. Not
           necessarily a leader in sales, but in quality, service, personal
           dealings and giving attention to the clientele.
           
           For example, it is a time suited to open a business that has
           contact with the public, such as the government, the town hall
           or the like. Also, the premises have to be as visible as they
           can be, and if this is not possible, social contacts will be
           very important, since they will open doors to the business.
           
           
           Aug 22, 2000    10 PM(Aug 21, 2000 to Aug 24, 2000)Mars Trine MC
           
           MARS TRINE MC
           
           INTENSITY:  3
           
           A business opened during these dates is labeled with great
           dynamism and capacity to struggle. Neither the owners, nor the
           agents, or the personnel are intimidated by unfavorable
           circumstances. Because of the existing assertiveness and ability
           to respond, difficulties are surpassed quickly and generally
           lead to success. These spontaneous decisions have nothing to do
           with lack of discipline or doing things haphazardly. To the
           contrary, this business is characterized by following a very
           clear and defined path with very specific objectives outlined
           beforehand. There is the ability to make decisions on the spur
           of the moment, but without losing sight of the reference or goal
           that is very clear in the forefront.
           
           It is well known that competition is tough and that the price is
           
           dictated by the demand of the public or society. To penetrate
           the complex interest, trends and preferences of the public, it
           is essential to develop a personal stamp and a very defined line
           in the industrial or commercial activities or services that are
           being offered. This is called efficiency, going directly to the
           point, or simply giving practical solutions to the problems and
           needs of the clients. A business opened or started during these
           dates is going to have all of these qualities. Passiveness or a
           tendency to conform will never exist, and indecision has no
           meaning in this business.
           
           The force of this business lies in its capacity to struggle,
           which never should be understood as aggressiveness, but more as
           competitiveness. Wanting to be a leader by your own merits and
           standing out from others is no sin. To the contrary, the one who
           takes the initiative is the one who gains. In that way the
           clients observe that the personnel and managers of the business
           are trying their best to satisfy their needs, always procuring
           that it will be in the most rapid and direct way possible. Many
           clients probably patronize this establishment because at others
           they find too many arrears, certain incompetence or lack of
           definition. On the other hand, in your company they find quick
           solutions and immediate service. Everyone gains when the
           relationship with clients is direct, exonerating, energetic,
           professional and very clear with respect to commitments. In this
           connection, it is very important that the client always
           understands the terms of the negotiation, that is to say, what
           to expect of the product or service as well as the company,
           including the quality, price, guarantee on parts or maintenance
           requirements, etc. If from the beginning the seller clearly
           outlines the characteristics, conditions, advantages and
           disadvantages of the product to the clients, mutual confidence
           is earned.
           
           Simultaneously, the client always appreciates knowing that the
           person who is going to provide a product or service is honest,
           trustworthy and enthusiastic about the excellence and quality of
           things he/she is trying to market. Obviously, if the client
           observes a degree of insecurity in the seller, it is very
           probable that he will turn around and is gone. However, if the
           seller of the product in question is transmitting confidence,
           security and enthusiasm, there is a much better chance that a
           spark will emerge that will motivate the buyer to decide on the
           acquisition of the goods or service. The clients also appreciate
           fast service on items requested that are momentarily out of
           stock. Though it may seem strange, many times the seller may
           unconsciously generate problems or obstacles for himself or his
           client. This, however, will absolutely not occur in this
           business, since the owners as well as managers and the personnel
           have a very clear idea of what they want and how to communicate,
           therefore there is no dubiousness or greater complications. Your
           philosophy is to make everything easy so that the buyer can
           easily make up his mind.
           
           
           Finally, one must mention as key factor of this business its
           ease at the time of assuming risks. That is to say, the
           mechanism of the entire business as formed by the owners,
           managers and personnel will not resent it when it becomes
           necessary to accelerate the pace of activity, even when
           attempting to initiate an expansion that involves a certain
           risk. To the contrary, the new goals, and putting them ahead of
           other objectives, turn out to be a stimulus for the group of
           people that participate in the project. Therefore, motivation is
           fundamental here. In other words, everyone on the payroll should
           be advanced in direct relationship to their contributions, for
           their effort in favor of the business and their ability to
           resolve the daily problems
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